全球供应链波动，制造业加速洗牌，新消费呼唤新体验。面对全球家具生态格局重构，如何找到自己的新坐标，重新构建一条新的发展链路？
中国家博会（广州）以“链新”作答：2026年3月展会主题为“链新 Connect Create”，并策划《链新·品牌说》栏目，携手海内外优质家居品牌，共同探讨新材料新工艺、新智造新价值、新流通新零售、新服务新模式。
本期将聚焦：
功能沙发专家——
博蕊斯GERBRSI
The global furniture ecosystem landscape is being reshaped, with production, distribution, and consumption all actively seeking breakthroughs and transformation. In this context, how can businesses find their new positioning and rebuild a new development pathway?
CIFF Guangzhou answers with "Connect Create", its theme for March 2026. In the series "TOP BRAND", we profile premium brands worldwide who generously shared brand stories to explore breakthroughs across new materials, smart manufacturing, retail models innovative services and business formats.
This edition's spotlight:
GERBRSI: The Functional Sofa Expert
博蕊斯植根于以百年精湛工艺闻名的德国杜塞尔多夫。2008年，品牌正式进驻中国市场，成立博蕊斯家具有限公司，并于“中国家具之都”顺德龙江设立总部。
历经多年深耕，博蕊斯已成长为中国高端沙发领军品牌之一，致力于为消费者提供高品质、舒适且设计考究的沙发产品。如今，博蕊斯产品已成功远销欧洲、美洲及亚洲数十个国家和地区，赢得了全球客户的广泛认可。
Originated from Düsseldorf, Germany, GERBRSI established its presence in the Chinese market in 2008. The same year, the company was founded, establishing its headquarters in Longjiang Town, Foshan city.
Through years of development, GERBRSI has become one of China’s leading sofa brands, with products successfully exported across Europe, America and Asia, earning widespread recognition and praise from customers worldwide.
博蕊斯以“成为全球智能家居**品牌”为目标，不断突破产品设计的边界。品牌与德国专业设计团队建立战略合作伙伴关系，通过跨国界的设计协作，共同打造融合东西方美学的家居作品。作为行业先行者，品牌率先推出契合现代生活趋势的多功能家具，以时尚轻松，舒适自然的风格，精准触达现代人的居家诉求。
Driven by the vision of “becoming the global benchmark brand in smart home furnishing,” GERBRSI continuously pushes product design boundaries. It has partnered with German professional design teams to create furniture pieces blending Eastern and Western aesthetics. Pioneering multifunctional designs aligned with modern living trends, GERBRSI adopts a stylishly relaxed, comfortably natural style to precisely address modern living aspirations, upholding a strong commitment to health and sustainability.
以创新作为自己的发展基石，GERBRSI遵循国际标准，严守德国品质精髓与欧美技术标准，满足各种不同的市场需求。通过将美学设计与智能技术相结合，它为家具赋予了卓越的质感与高科技魅力。此外，博蕊斯还深入研究全球不同地区的气候差异与生活习惯，提供个性化解决方案，让每一张沙发都能真正“懂得”当地生活。
With innovation as its cornerstone, GERBRSI meets diverse market demands in line with international standards, adhering to German quality essence and Euro-American technical standards. By blending aesthetics with smart technology, it endows furniture with exceptional texture and technological appeal. Additionally, GERBRSI conducts in-depth research into global climate variations and lifestyle habits, offering personalized solutions to better serve local lifestyles.
智能可调节沙发系列（B898）专为欧美高标准研发。产品搭载精密电子调节系统，可适应个人偏好，提供包括固定档位和电动躺椅在内的多种功能。
Smart Adjustable Sofa Series (B898) features sophisticated electronic adjustments to accommodate individual preferences, offering multiple functions including fixed positions and power recline capabilities.
生态可持续沙发系列 （W8326）甄选优质环保材料，搭配高端精致的设计风格，在欧洲市场备受青睐。
Eco-sustainable Sofa Series(W8326) incorporates premium environmentally friendly materials with a high-end, sophisticated design.
好产品源于对细节的偏执。博蕊斯的每一张沙发都历经多道精湛工序打磨，严选优质实木框架、高密度支撑海绵及高定软包面料，确保家具在经年累月的使用中依然稳固、不塌陷且触感如初。
生产过程中，公司依托精密设备与严密的质控体系，始终恪守环保责任，确保材料寿命长久，且对环境友好。
未来几年，博蕊斯计划引入竹纤维、生物塑料等创新材料以进一步降低碳足迹，并采用机器人自动化产线与3D打印等智造技术，实现高精度定制、规模化生产，保证全线产品品质的一致性。
Every GERBRSI sofa is refined through multiple exquisite processes, featuring rigorously selected premium solid wood frames, high-density foam, and top-grade upholstery.
In manufacturing, GERBRSI relies on precision equipment and a rigorous quality control system, upholding its environmental commitment to guarantee long-lasting materials that are both durable and eco-friendly.
Looking ahead, GERBRSI plans to introduce innovative materials like bamboo fiber and bioplastics to further reduce its carbon footprint. It will also adopt smart manufacturing technologies—including robotic automation and 3D printing—to enable high-precision customization and large-scale production, ensuring consistency in quality across all products.
多功能沙发床系列（W8318）可在沙发与床两种形态之间轻松切换，创新的轻量化框架设计，即便是身形娇小的用户也能轻松操作，为城市紧凑型家居空间提供了灵活实用的解决方案。
The Multifunctional Sofa Bed Series (W8318)achieves seamless transition between sofa and bed configurations, featuring an remarkably lightweight frame that allows even petite users to easily transform the piece, making it ideal for urban homes with limited space.
储物沙发系列（W8319）中部创新采用梯形储物格设计，巧妙兼顾了舒适度与收纳性能，打造整洁利落的家居空间。
The Storage-Integrated Sofa Series (W8319)features an innovative trapezoid-shaped storage compartment, effectively addressing consumers’ dual needs for comfort and space utilization.
目前，博蕊斯在佛山坐拥四大生产基地，总面积达150,000平方米，配套现代化标准车间和先进生产线，依托雄厚的技术实力与深厚的发展底蕴稳步前行。公司旗下现拥有博蕊斯（GERBRSI）、Cardo、Carmedy和Qudong四大品牌，凭借精准的市场定位与不断攀升的口碑，销量持续领跑行业。
GERBRSI operates four major production bases in Foshan, covering a total area of 150,000 sqm. With modern standard workshops and advanced lines, these facilities are backed by strong tech capabilities and robust development potential.GERBRSI encompasses four distinct brands—GERBRSI, Cardo, Carmedy, and Qudong. With its rich product portfolio, clear market positioning, and growing market recognition, it delivers record-breaking annual sales.
博蕊斯拥有一支专业的客户服务团队，能够为客户提供涵盖产品安装指导、维护方案咨询及售后技术支持等全流程的高效解决方案。品牌坚信，优质的服务是商业成功的基石，更是建立与维系客户长期信任关系的根本要素。
GERBRSI maintains a professional customer service team that provides rapid response and superior solutions for product installation, maintenance advice, and after-sales service. It firmly believes that exceptional service is the foundation of business success and the key to earning customer trust.
展望未来，博蕊斯将持续立足于原创设计、优选原材、精湛工艺与无忧售后等优势，稳步拓展国际市场。品牌期待与全球优质伙伴精诚协作，共建增长新格局，为全球家居行业创造更大价值。
Looking ahead, GERBRSI will continue to leverage its core strengths—original design, selected materials, superior craftsmanship, and excellent after-sales service—to succeed in the global market. It aims to build long-term partnerships with premium global suppliers, jointly driving business growth and creating grater value for the home furnishing industry.
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CIFF 广州 | 危机与窗口：从2025年全球家居行业数据与政策脉动，读懂2026家具内外贸
